Origins of the Brand

Maison Pourchet’s flagship store under the arcades of Place des Vosges in the heart of Paris perfectly sums up the history of the house. In 1903, the politician Auguste Gindre established a workshop to produce reticules – small handbags which elegant women liked to wear on their finger or wrist in the early 20th century – for his wife. But their daughter Marcelle, who took over the brand in 1920, went on to become a producer of leather goods in her own right. Twenty-seven years later, her son Robert Pourchet was won over by the family passion, taking over at the helm.

1903

Pourchet moves its workshops to Rue Charlot in the 3rd arrondissement in Paris. This is where all the house’s collections were produced.

1920

Pourchet moves its workshops to Rue Charlot in the 3rd arrondissement in Paris. This is where all the house’s collections were produced.

1940

Pourchet moves into a mansion in Rue du Faubourg du Temple in the 10th arrondissement in Paris, where the company offices and the design and creative studios are established.

1950

Sleek sophistication and classy elegance: the “Croco” bag is launched, sealing Pourchet’s reputation and confirming its unique savoir-faire. This trapezoidal shaped city handbag, in crocodile-style leather with a signature gilt metal clip fastener, was one of house’s greatest hits after the war.

1970

Pourchet launches its famous “Madison” canvas. This grained, coated and printed fabric, which was originally designed for a luggage set, combines the brand’s three emblematic colours (red, green and navy blue), and evokes Pourchet’s quilted diamond pattern. Pourchet still uses this canvas today, which has become a staple of its iconic brand codes, although it has since been modernised, for exclusive collections and small items.

1980

Like the coated canvas, which was created in 1970, the “Madison” bag combines Pourchet’s three emblematic colours – green, red and navy blue. Its leather panels, braided handles and signature style made it a must-have in the 80s.

1990

One of Pourchet’s bestsellers… the “509” handbag was a hit around the world. This devilishly elegant city handbag combined generous depth and a rounded shape, with a gilt metal signature clip fastener. So many women coveted this bag that the international press started to refer to it as the "It Bag".

1996

To celebrate the centenary of the Galeries Lafayette Hausmann, the sculptor Arman created a monumental work using over 100 POURCHET handbags. A nice example of his famous “accumulations”.

2010

Pourchet decides to collaborate with the French artist David Cintract, who is known for the quirky world he creates, to develop a brand image and corporate campaign. Cintract, whose work holds the middle between Warhol and Liechtenstein, develops his vision on the consumer society in various media. A DJ of images and matter, he is the figurehead and founder of an innovative art movement called Pop Libre.

2011

Pourchet opens its first store in Paris, at 13 Place des Vosges. Set in what is perhaps one of the capital’s most mythical squares, the shop introduces customers to the collections and universe of Pourchet, becoming the house’s flagship store.

2012

Pourchet collaborates with the American designer Joseph Hilton Mc Connico for its brand image and corporate campaign. McConnico, who wrote a manifesto on dreams and fantasy, is a jack of all trades. He designs colourful, poetic worlds, developing a real philosophy in the process.

2013

Pourchet celebrates 110 years of savoir-faire and creativity. The “110” handbag was launched to celebrate this anniversary and the house’s passion for beautiful accessories: a timeless basic, with a simple but elegant design, and a distinctive urban Made-in-France style. The handbag, which was available in a limited, numbered series in nubuck or a Boutique version in grained leather or the “Madison” canvas, is an elegant and modern reinterpretation of Pourchet’s exclusive codes. Identified by a number only, the “110” is architectural, supple and robust and was designed to become one of the brand’s design classics. And the gamble paid off!

2016

Pourchet’s “Cassetta” capsule collection, crafted from grained or lacquered coated canvas, or leather, features three essentials: a trotteur bag, a shopper and a worker bag. The bags, which look super trendy, come in several colours, combining a minimalist aesthetic with practical design features, thanks to the straps with snap hooks and the foldover envelope closure with an invisible snap button.

2017

he “Madison” canvas, which was created in the 70s, is an exclusive edition, evoking Pourchet’s famous quilted diamond pattern. Initially available in the brand’s colours (green, navy blue and red), this coated fabric is now available in a wide range of pretty colours. It was used for a new line of fun and bold concept bags and a capsule of collection of numbered small items.

2018

Pourchet is celebrating its 115th anniversary this year, reissuing its famous “509” bag, which is such an iconic example of the Pourchet style in the 90s. The 2018 version of this timeless and covetable design, named the “115” to commemorate the house’s anniversary, combines a round shape and generous depth with sophisticated details. Crafted from beautiful Italian leather, with a saddle-stitched “curved” flap, a signature tourniquet fastening, and engraved brushed brass details, this handbag combines contemporary shapes with unique allure.

2018

Pourchet opens a second store in Paris at 15 Avenue de l’Opéra in the 1st arrondissement. The quintessentially Parisian shop combines optical white walls, anthracite mouldings and reflective metal accents with a pale blond oak parquet floor. It is a stylish, simple and pared down setting where the spotlight is on Pourchet’s collections of men’s and women’s leather goods and the house’s centenary savoir-faire.